Privacy policy


The following privacy policy declaration is valid for the website offerings of Praxis Dr. Wagener.

Based on Article 13 of the Swiss Federal Constitution and the data protection regulations of the Swiss Confederation (Federal Act on Data Protection, DSG), every person is entitled to protection of his or her privacy and protection against misuse of his or her personal data. We comply with these provisions. Personal data is treated in strict confidence and is neither sold nor passed on to third parties. Working closely with our hosting providers, we make every effort to protect the databases as well as possible against unauthorised access, loss, misuse or forgery.


Access data / server log files

We (or our web space provider) collect data about every instance of access to the offerings (in server log files). This access data includes:

  • Name of the website accessed
  • File
  • Date and time of access
  • Volume of data transmitted
  • Notification of successful retrieval
  • Browser type, version, and language
  • The user’s operating system
  • Referrer URL (the page previously visited)
  • IP address and the querying provider.

The provider uses the log data only for statistical evaluations for the purposes of operation, security and optimisation for the offering. However, the provider reserves the right to check the log data after the fact if there are concrete indications of justified suspicion of illegal use.


Handling of personal data

Personal data is information with the help of which a person can be identified, i.e. information that can be traced back to a person. This includes the name, e-mail address or telephone number. In addition, data about preferences, hobbies, memberships or which websites a particular person has viewed are also considered personal data.

We only collect, use, and disclose personal data if this is permitted by law or if the users consent to the collection of data.

If corresponding data is collected, this data may be used accordingly with analysis and tracking providers.


Contacting us

When contacting us (e.g. via contact form or e-mail), the user’s details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise.


Comments and posts

When users leave comments or other posts on the blog, their IP addresses are stored. This is done for the security of the provider in case someone writes illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, the provider himself can be prosecuted for the comment or post, and is therefore interested in the identity of the author.


Integration of third party services and content

Third party content, such as videos from YouTube, map material from Google Maps, RSS feeds or graphics from other websites may be integrated into this online offering. This always requires that the providers of the content (hereinafter referred to as “third-party providers”) are aware of the IP address of the users. Without the IP address, they would not be able to send the content to the browser of the respective user. The IP address is therefore necessary to display this content. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. However, we have no influence over whether third-party providers store the IP addresses for statistical purposes, for example. As far as we are aware of this, we inform the users about it.


Cookies and right of objection for direct advertising

You can manage a large number of online ad cookies from companies via the US site or the EU site

“Cookies” are small files that are stored on users’ computers. Different types of data may be stored in the cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online offering. Temporary cookies, also called “session cookies” or “transient cookies”, refer to cookies which are deleted once a user leaves an online offering and closes his browser. Such a cookie may e.g. store the contents of a shopping cart in an online shop or a login status. Cookies are described as “permanent” or “persistent” if they remain stored even after the browser is closed. For example, the login status can be saved if the user visits a website again after several days. Similarly, the interests of the users can also be stored in such a cookie, which are used for reach measurement or marketing purposes.Third-party cookies” are cookies that are offered by providers other than the person responsible for the online offering (cookies exclusively from the latter are referred to as “first-party cookies”).

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser.The exclusion of cookies can lead to functional restrictions when using this online offering.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site or the EU site Furthermore, preventing the storage of cookies can be achieved by deactivating them in the browser settings.Please note that if you do so, you may not be able to use all features of this online offering.


What are web beacons or pixel tags and what do we use them for?

Some of the pages of our website and e-mail updates may contain electronic images, called web beacons, also known as one-pixel GIFs, clear GIFs or pixel tags. They allow us to count the number of visitors who have viewed our pages. In promotional emails and newsletters, they allow us to count how many subscribers have read them. Web beacons provide us with statistical information about the activities and characteristics that most interest our consumers so that we can further personalise our content. Generally, however, they will not be used to collect personally identifiable data without your consent. We may share pixel tags and trackers with third parties who assist us in our promotional activities and in developing our website. For example, in order to measure the effectiveness of our advertisements, we accept that third parties – such as Facebook – may use cookies, web beacons and other storage techniques to collect or record data from our websites and other internet sites, and that they may use this data to perform assessments and tailor advertising on their own platforms to better target audiences. You can read here how you can disable the collection and use of data by third parties for advertising purposes:


Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate e.g. Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal information from users. With regard to the processing of users’ personal data, we refer to the following information on Google services. Use policy:


Google Analytics

Based on our legitimate interests, we use Google Analytics, a web analytics service provided by Google LLC (“Google”).Google uses cookies. The information generated by the cookie about the use of the online offering by the user is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, thus providing a guarantee to comply with the European data protection law (

Google will use this information on our behalf in order to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with further services associated with the use of this online offering and the internet.In doing so, pseudonymous usage profiles of the users may be created from the data processed.

We only use Google Analytics with activated IP anonymisation.This means that the IP address of the user is truncated by Google within member states of the European Union or in other Contracting Parties of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser is not combined with other data from Google.Users can prevent the storage of cookies by configuring their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offering from being transmitted to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:

Further information on data use by Google, settings and objection options, can be found in Google’s privacy policy ( and in the settings for the display of advertising by Google (

The personal data of users will be deleted or anonymised after 26 months.


Google Universal Analytics

We use Google Analytics in its “Universal Analytics” version.”Universal Analytics” refers to a Google Analytics procedure in which the user analysis is based on a pseudonymous user ID, thus creating a pseudonymous profile of the user with information from the use of various devices (called “cross-device tracking”).


Target group formation with Google Analytics

We use Google Analytics to ensure that the ads placed within Google’s advertising services and those of its partners are only shown to users who have also shown an interest in our online offering or who display certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we transmit to Google (called “remarketing” or “Google Analytics audiences”).With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of the users.


Google Ads and conversion measurement

Based on our legitimate interests, we utilise the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield Agreement, thus providing a guarantee to comply with the European data protection law (

We use the online marketing process Google “AdWords” to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to better target ads for and within our online offering in order to show users only ads that potentially match their interests. For example, if a user is shown ads for products that he or she has been interested in on other online offerings, this is referred to as “remarketing”. For these purposes, when you visit our website and other websites on which the Google advertising network is active, a piece of Google code is executed directly by Google and “(re)marketing tags” (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies may also be used). This file records which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, time/length of the visit and other information on the use of the online offering.

We also receive an individual “conversion cookie”.The information obtained with the help of the cookie is used by Google to compile conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not receive any information that personally identifies users.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or e-mail address of the user, for example, but processes the relevant data on a cookie-related basis within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specific, identified person, but for the cookie holder, regardless of who that cookie holder is.This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation.The information collected about users is transmitted to Google and stored on Google’s servers in the USA.

Further information on data use by Google, settings and objection options, can be found in Google’s privacy policy ( and in the settings for the display of advertising by Google (


Google Maps

We integrate the maps of the service “Google Maps” from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, IP addresses and location data of the users, which, however, cannot be collected without their consent (usually in the context of the settings of their mobile devices).The data may be processed in the USA.Privacy policy:, Opt-out:


Revocation, changes, authorisations, and updates

The user has the right to request information free of charge about the personal data stored about him/her.In addition, the user has the right to have incorrect data corrected, and to block and delete his personal data, provided that this does not conflict with any statutory record-keeping obligations.